1. Popcorn Concept (lead follow up)

2. Internet leads DO NOT get old

3. Marketing Yourself

• Knock on doors
• Leave door anger/business card
• Phone calls
• Emails
• Regular mail
• Newspaper ads
• Yard signs

4. Marketing Us – Why should you?

5. RealtyTimes.com lead study (long term marketing effort)

6. Two Rules of Follow Up

• Always give them something of value to offer
• Give them a reason to contact you back

7. Importance of teaming up with a loan officer

• Why a loan officer?
• Benefits of refinance leads

8. Referrals

• Sphere of influence (everyone you know)
• Sending referrals
• Dave’s suggestions: referral trees and cold calls

9. Tour the Agent Success Center