Self-promotion and branding aren’t the most efficient nor productive types of marketing for real estate agents. As our mantra goes, every marketing effort you put forth should result in almost immediate phone calls or e-mails from leads.

Branding, by definition, is NOT about immediate results, but about building up a trusted image or name for yourself with your target audience through cumulative impressions and positive reinforcement. It can take years to turn yourself into a “brand name” agent. In the end, it’s just better to advertise and do specific marketing that will get people to call you.

If you do decide you want to get into branding, do it to become known for something, not just to be known as an agent. There’s already too many agents out there doing the same thing. Brand yourself as “the agent who gets astronomical prices for homes” or “the perfect agent for first time buyers,” anything that will distinguish yourself from others. If there’s a particular niche you excel in, brand yourself for that niche. Branding can wind up getting you business in the long run, but we personally prefer to stick with more immediate lead generation tactics.